What started off with just some fuzzy hair above the lip at 13 years old grew into something bigger. Over the years I was intrigued by facial hair and the different types of beard styles. From a simple mustache to a goatee to a full-grown beard (and still growing hopefully), I wanted to create a line of beard products. But not just any set of beard products, one that would be set as the gold standard. My brother, Rafi, and I have created a line of beard products that will mesh well with all beard types and styles. We look forward to continuing this journey and hope to grow this brand with you!

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